Tea & Coffee Trade Journal - Hundreds of New Tea Products at the World Tea Expo 2019
By Editor In Chief for Tea & Coffee Trade Journal
More than 3,000 professionals from the tea community and vertical markets will converge on Las Vegas for the 17th Annual World Tea Expo, June 11-13 at the Las Vegas Convention Center (with a pre-conference program on June 10). The event will feature an exposition with 200+ exhibitors and hundreds of new products, more than 50 educational sessions and workshops, and the first US national qualifying round of the Tea Masters Cup.
The event is due to gather more than 3,000 international professionals from various industries, including grocers and retailers, coffee and tea houses, restaurants and foodservice, hotels, manufacturers, distributors and more. Attendees will gain insights about tea and new ways their business can profit from it, in addition to discovering the latest trends and products.
More than 60 industry experts will speak at the expo, presenting a cross-section of educational sessions on the latest tea trends, business-building strategies and industry issues.
Just some of the educational topics on the agenda include: Implementing a Tea Service Strategy to Increase Sales; Opportunities for Tea in Foodservice; Presenting Tea like Wine – For Restaurants and Their Customers; Bucking Traditional Retail Trends with Private Label Tea; Seven Steps to Building a Successful Online Tea Business; How to Break into the RTD Game; Making Tea from Leaf to Cup – An Experiential Green Tea Processing Workshop; and The Future of Tea – What Will the Industry Look Like?; among many more.
Hundreds of new products will be showcased across the event. Rona Tison, executive vice president of corporate relations for ITO EN (North America) INC, one of the sponsors and exhibitors said: “We are excited to be bringing our new matcha teas and newly arrived first flush-Shincha to the lively World Tea Expo exhibit floor. The event is the perfect venue to connect and nurture new business opportunities, all while expanding ones knowledge of the ever growing market of tea. Especially, as tea is expected to grow exponentially in foodservice in the years to come.”
Some of the other companies participating on the expo floor include: International Tea Importers, Brew Dr. Kombucha, Dethlefsen & Balk, DMH Ingredients, East Indies Coffee and Tea, Rooibos Ltd., Flavor Waves, Harney & Sons, Martin Bauer Group, Rishi, t-sac and The Tea Spot.